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Taylor & Francis Online: Peer-reviewed Journals
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Actived: Wednesday Feb 24, 2021
Framing Effects of Coupon Face Value on Coupon Redemption
Three forms for framing coupon face value (cents-off, percentage-off, and reduced price) are compared, and the importance of including regular price information on coupons is investigated. Propositions are developed regarding the effects of framing coupon face value and inclusion/exclusion of regular price information on coupon redemption.
Pre-Trial Cognitive Effects of Cents-off Coupons: Journal
Cents-off coupons have become a popular sales promotion tool in recent years. However, the effects of coupons, and other such deals, on consumers' cognitive structures and choice decisions are not well understood. This paper examines the impact of cents-off coupons at the pre-trial stage.
Obituary
the vice and sawing coupons off using a hack saw, with no protective gear or a Geiger counter, other than a lab coat. Soon after the government established nuclear research laboratories at Harwell and the work moved there. Then began a long period of looking at corrosion problems of copper and copper alloys, as well as other materials, in fresh
Behavior Change Among Agents of a Community Safety Program
Abstract Pizza deliverers served as intervention agents for a community safety belt campaign sponsored by their store. The program consisted of local radio and newspaper promotions, safety belt reminder cards pasted to the boxtops of each pizza sold, free pizza giveaways to customers who displayed safety belt reminder cards (from the box-top) on their rearview mirror, and dollar-off coupons to
Academic Support and Transforming Knowledge Systems: the
used his coupons from residence to entitle him to such meals on campus. At 6 o'clock in the evening, Hani would take the bus from campus back to his residence, where, at 8 o'clock, he would have finished his supper and take the bus back to campus in order to use the library on campus at night.
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